Hustle Reimagined: How Brandon D. Cox Built a Brand and Wrote a Blueprint for Beating the Odds

At Crookd Crown Clothier, we believe every piece of clothing tells a story — but no story defines us more than that of our founder, Brandon D. Cox.

For over 18 years, Brandon has stood tall, even while facing one of the toughest adversities a person can endure: wrongful incarceration. Yet, through it all, his crown never fell — it just became crooked. That crooked crown is the foundation of our brand and the reason behind our tagline: Redefining Royalty.

Born and raised in North Omaha, Brandon's journey is rooted in resilience, family, and faith. His mother, who he calls his “backbone,” shaped the spirit that drives Crookd Crown Clothier today. While some may have counted him out, Brandon was determined to create something that would outlive any sentence, injustice, or hardship.

What began as sketches and ideas behind prison walls became a living, breathing brand that empowers those who refuse to be defined by their struggles. Crookd Crown Clothier isn't just about streetwear — it’s about standing tall, making a statement, and carrying yourself like royalty, even when the odds are stacked against you.

But Brandon's story doesn't stop with the brand. He is now expanding his message with the upcoming release of his debut book, Hustle Reimagined: An Entrepreneur's Guide to Beating the Odds. The book is an intimate, no-holds-barred blueprint for anyone who has faced adversity but refuses to fold. Brandon opens up about his upbringing, his entrepreneurial hustle, the struggles of starting a business from behind bars, and how he turned pain into power. This book is more than words on a page — it's an inspiration, a guide, and a love letter to every underdog who believes they were made for more.

Through his brand and now his book, Brandon aims to inspire not just his five children but every person who dares to dream, hustle, and redefine their crown. Whether you're rocking one of our signature tees or flipping through the pages of Hustle Reimagined, you're not just supporting a brand — you're part of a movement.

Stay connected, grab the gear, and get ready for the book release — because this is only the beginning.